Circle the dates! An extraordinary experience awaits you on February 27-28, 2025.
APA Paris Summit 2025
Academic and Industry Insights into the Phygital Realm for Positive Transformation
Summit Theme
Phygital for Positive Change - Uniting Physical and Digital Worlds through Science-Driven, Human-Centric Solutions in Business Implementation
APA Paris Summit 2025: Navigating the Phygital Frontier
Join us at the APA Paris Annual Summit 2025, a global event uniting industry professionals, scholars, professionals, and enthusiasts in the phygital realm. This summit bridges academia and industry, fostering a phygital business transformation for societal and organizational innovations.
Participants can join themed workshops, engage in discussions, and contribute to phygital science and practice for positive change. The summit also provides publication opportunities for both business and research participants. Academics, professionals, PhD students, NGOs, and institutions are invited to join us on this transformative journey at the APA Paris Summit 2025.
2025 APA ANNUAL SUMMIT • PARIS, FRANCE
Embrace the Phygital Revolution in the Heart of Paris! Block your calendar for February 27-28, as the city of romance and culture is all set to fuel your phygital aspirations. Engage in deep brainstorming sessions set against the backdrop of the city’s architectural wonders, engage in enlightening debates within the historic walls that have borne witness to centuries of history, and broadcast your innovative breakthroughs to a worldwide audience.
This event is a unique opportunity to join a trailblazing community of Phygitalers and champion phygital innovation for a positive impact. Academics, executives, and business professionals will discover this event to be an ideal fusion of intellectual stimulation, business transformation, elegance, and pleasure.
Forge connections with like-minded individuals, relax amidst the city’s enduring beauty, and cultivate productivity and inspiration. Don’t let this extraordinary adventure pass you by. Paris is ready to welcome you!
We are thrilled to announce that the submission window for our upcoming summit is now open. We invite you to submit your proposal before October 5. With the review process already in progress, we highly recommend early submissions. Please note that registration and hotel bookings will begin in mid-October.
Our summit will start with an Opening Reception on Thursday, February 27. This will set the stage for a keynote address by Dr. Wided Batat, the Founder of the Phygital Ecosystem and the Phygital Research Paradigm. She will enlighten us on the new era of phygital science and its potential for driving innovation and positive business transformation.
The following day, February 28, will be packed with engaging activities. The summit program includes a plenary keynote roundtable and “Author to Publish” Workshop sessions. These sessions provide a platform for both academics and non-academics to draft their ideas and research papers, which will be pitched to the scientific committee by the end of the day. Post-summit, these papers will be submitted to the partnering ‘A’ journal associated with the APA summit.
We also offer the “Phygital Impact” Workshop, tailored for executives and phygital professionals. This workshop provides an opportunity to strategize and design work that will be showcased at the end of the day. Selected works will gain the honor of being published in a business book and business magazine.
The summit will feature keynotes by our esteemed APA president and distinguished members of the APA board committee. We also offer productivity-driven workshops for academics, executives, business leaders, and companies.
We set the registration fees at an accessible level for academic participants and ensured fairness by offering the same price to industry participants, avoiding any overcharging. Our approach is different from other events, as we prioritize inclusivity and fairness for all attendees. Additionally, 10% of the fees will contribute to a scholarship fund, supporting low-income academics and businesses with their registration fees and attendance costs. Pay your fees and help others attend!
Located in the prestigious 16th arrondissement of Paris, near the iconic Eiffel Tower, The APA Paris Summit promises an exclusive experience in luxury venues. Participants can expect a VIP welcome, where elegance and refinement set the tone for the 2-day summit event. The dress code is formal chic. We kindly ask gentlemen to honor our dress code by donning a tie. Our summit will culminate with a luxury gala dinner on Friday evening, set in an exclusive and historic venue. A Michelin-starred chef will prepare the dinner, followed by a DJ dance party to celebrate the rise of the phygitalers community. During the gala dinner, we will announce awards to honor outstanding contributions. We look forward to your participation in this transformative event.
Key Dates
October 5: Submission deadline
November 2: Notification of acceptances
October 20: Registration and hotel bookings open
November 25: Early Bird registration ends
February 27: Opening reception and APA President keynote
February 28: Full-day summit
Registration Fees
Early-Bird (Ends on November 25th, 2024)
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Opening reception, all-day summit keynotes, workshops, lunch, and coffee breaks – $895
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Luxury gala dinner – $497
Regular
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Opening reception, all-day summit keynotes, workshops, lunch, and coffee breaks – $1,185
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Luxury gala dinner – $745
APA Summit Aim & Scope
01.
Inclusivity and Empowerment
The summit emphasizes empowerment for young professionals and academics. We also set fair registration fees for all participants, prioritizing inclusivity unlike other events.
02.
Publication Opportunities
Our summit provides a variety of opportunities for publication. This includes academic and business articles, case studies, business book publishing, blog posts, and podcasts.
03.
Collaborative Approach
The APA summit involves structured, deep, and engaged conversations among scholars, junior academics, PhD students, industry professionals, and institutional actors.
04.
Platform for Shared Insights
The summit serves as a platform merging academic and industry insights into the phygital realm. It assists academics in connecting with the industry, and exploring the collective publishing process.
05.
Science-Driven Business Solutions
Our summit connects industry, academia, and policymakers for creating cutting-edge phygital insights. We focus on science-based solutions ready for business innovation.
Putting the human first - for real!
Two Exciting Workshop Formats
Join us at the APA Summit for transformative workshops on phygital. The ‘Author to Publish’ Workshop is a platform for academics, industry professionals, and non-academics to exchange ideas and advance phygital science and practice. The ‘Phygital Impact’ Workshop offers strategies for applying phygital transformation in business. Choose your workshop and apply today for learning, networking, publishing, and contributing to the phygital community.
‘Author to Publish’ Workshop
Advancing Phygital Science for Business Innovation
Establish Your Authority in the Phygital Realm!
What is it?
The ‘Author to Publish’ Workshop promotes phygital science advancement, providing a platform for researchers to publish in APA Summit’s partner 'A' journals. Its structured format aids the research paper writing and publishing process, offering guidance at all stages and opportunities to write, refine, present, and publish papers.
How does it work?
Participants can choose between two tracks: chaired or regular. Chaired Tracks need a proposal document with the article title, selected topic, chair and co-chairs’ names and bios, a list of 8-10 participants, and a 500-word abstract. Regular Tracks, open to all (academics, industry, and non-academics), require a proposal document with the article title, selected topic, author’s bio, affiliation, email, and a 500-word abstract. Accepted candidates, guided by a senior academic advisor, will collaboratively design a research concept to be presented to the scientific committee by the end of the summit day.
What are the outcomes?
Chaired and Regular Tracks can publish in high-ranking academic 'A' journals. Track members can also disseminate their ideas and research through American business book publishers, online blogs, and APA podcast and platforms. The best phygital research idea will be recognized at the gala dinner with the ‘APA Distinguished Phygital Research Award.’
Who can submit a proposal?
In the Chaired Track, only the senior academic track chair can submit a proposal for all participants. In the Regular Track, all individuals, regardless of academic status or seniority, are invited to apply.
What are the key dates?
October 5: Submission deadline
November 2: Notification of acceptances
November 25: Early bird registration ends
February 27: Opening Reception and APA President Keynote
February 28: Full-day summit
‘Phygital Impact’ Workshop
Mastering Phygital Transformation for a New Business Reality
Earn your APA Certificate of Phygital Excellence!
What is it?
The ‘Phygital Impact’ Workshop is a platform that empowers professionals to effectively navigate and implement phygital transformation in their businesses through structured learning, application, and discussion of phygital strategies.
How does it work?
Experience the transformative power of the ‘Phygital Impact’ workshop, meticulously curated and led by the renowned authority in phygital integration, Dr. Wided Batat. Dr. Batat brings her extensive knowledge and expertise to this workshop, making it an invaluable opportunity for businesses, executives, and entrepreneurs who are navigating the challenges of phygital transformation. The aim is to help you design a human-centric business model that seamlessly merges your physical and digital channels for enhanced engagement and customer experience. The workshop is open to all but remains selective, with a limit of 20 seats to ensure quality and personalized learning.
What can you expect from the workshop?
This workshop offers participants a deep dive into phygital transformation. The morning focuses on insights, strategic frameworks, and case studies of successful phygital models. The afternoon allows participants to apply these strategies to their own cases. Participants can compete for the ‘APA Phygital Big Idea Award,’ with the winner being featured in a business book by a prominent American publisher and in the leading APA journal, Phygital Business Review (PBR). The event also serves as a networking platform, enabling participants to join an innovators’ community and gain exposure for their expertise, projects, and businesses on APA’s platforms.
How can you apply?
To apply, submit a one-page proposal with your details: full name, position, LinkedIn URL, email, and a 300-word description of your goals for attending the workshop and your specific phygital challenges.
What are the key dates?
October 5: Application deadline
November 2: Notification of acceptances
November 25: Early bird registration ends
February 27: Opening Reception and APA President Keynote
February 28: Full-day summit
Seize this extraordinary opportunity! Publish your expertise and big ideas with our top academic journals and leading American business publishers through the APA Paris Summit 2025
The Phygital Business Review (PBR) is a unique business publication with a focus on phygital business innovations. This publication outlet offers evidence-based research for firms embarking on a phygital transformation. Articles published in PBR highlight corporate strategies, innovation, the interaction between humans and technology, and the societal impact as part of the new phygital business model. Each year, a collection of the best articles is compiled into a business book, published by a distinguished US publisher.
BooF Publishing, a prestigious New York based publisher, is proud to introduce a curated book series, “Doing Business in the Phygital Age.” This unique initiative invites participants of the APA Summit, from both academia and the business world, to contribute a chapter. The series, edited by distinguished thought leaders, will showcase a handpicked selection of the most innovative ideas presented at the Summit. These carefully curated insights will be compiled into an edited book series. Once complete, the series will be available in global bookstores, libraries, and online platforms. It will also be shared with industries, universities, and institutions worldwide, offering a global platform for these groundbreaking concepts.
Journal of Macromarketing holds a prestigious ‘A’ rating, recognized for its academic excellence. It boasts an impressive Impact Factor of 3.7, reflecting its high-quality research. In terms of rankings, it has been awarded an ‘A’ by the Australian Business Deans Council (ABDC) and a 2 by the UK’s Academic Journal Guide from the Association of Business Schools (ABS). Click on the Cover of the Journal to learn more about the APA Paris Summit Journal of Macromarketing Call for Paper.
Call for Papers: Journal of Services Marketing & APA Paris Summit 2025
We are excited to announce a call for papers for the APA Paris Summit 2025 in collaboration with the A-ranked leading Journal of Services Marketing. We are inviting submissions for a Special Issue on: “Phygital Service Research (PSR) for Positive Marketplace Experiences: Integrating Physical and Digital Realms with Human-Centric Approaches.” Submission Deadline: November 19, 2024.
Our Prestigious Partners from America, Europe, and Around the Globe
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Summit Program - Feb. 27-28
This summit presents an unparalleled opportunity to immerse yourself in intensive brainstorming sessions, thought-provoking debates, and the dissemination of groundbreaking innovations to a global audience. It’s a platform where the potency of phygital science is harnessed for the transformation of business innovation and societal change, driving a positive impact. This event is a harmonious blend of intellectual engagement, business metamorphosis, refined elegance, and delightful experiences. The vibrant community of Phygitalers eagerly awaits your participation in this transformative journey!
Thursday, February 27
18:00-20:00
Evening - Opening Cocktail Reception: Meet the trailblazing community of Phygitalers and champion phygital innovation for a positive impact
20:00-23:00
Exclusive gastronomic welcome dinner, by invitation only for VIPs
Friday, February 28
9:00-09:45
Keynote Address by Dr. Wided Batat: Enlighten attendees on the new era of phygital science and its potential for business innovations and societal transformation
09:45-10:45
Plenary Keynote Roundtable: A platform for engaging discussions and debates among researchers and professionals about the rise of phygital
10:45-11:00
Gourmet Coffee Break
11:00-12:30
Productivity-Driven Workshops: These workshops are designed for academics, executives, business leaders, and companies
Breakout “Author to Publish” Workshop Sessions: Academic and non-academic participants draft their articles, which will be pitched to the scientific committee by the end of the day
“Phygital Impact” Workshop: Executives and phygital professionals strategize and design work that will be showcased at the end of the day
12:30-14:00
Gastronomic Lunch
14:00-16:00
Breakout “Author to Publish” Workshop Sessions
“Phygital Impact” Workshop Session
16:00-16:30
Gourmet Coffee Break
16:30-18:30
Pitch Your Idea: Academics, executives, and professionals in the field of phygital transformation present their innovative ideas to our distinguished panel of international experts.
Evening - From 20:00
Luxury Gala Dinner: The summit will culminate with a luxury gala dinner prepared by a Michelin-starred chef, followed by a DJ dance party to celebrate the rise of the phygitalers community. During the gala dinner, awards will be announced to honor outstanding contributions. The evening will be filled with many surprises that will make the event memorable.
Please note that the summit is set in the prestigious 16th arrondissement of Paris, near the iconic Eiffel Tower. Participants can expect a VIP welcome, and adherence to a dress code of formal elegance is requested.
APA Summit Overview
Submission Process
The ‘Author to Publish’ and ‘Phygital Impact’ workshops offer platforms for phygital science advancement and business transformation. They provide tracks for both senior academics/professionals and all individuals, with opportunities for publication, learning, and awards. Key dates include application deadline on October 5, 2024. Submissions are now officially open! We invite you to submit your proposal here.
Summit Registration
Ensure your participation in the summit! All accepted tracks and their members must complete their registration by paying the fees. Failure to do so will result in exclusion from the summit, losing the opportunity to benefit from academic 'A' journals and prestigious business publication outlets. Registration opens in October. Early bird registration ends on November 25, 2024. Don’t miss out! Reserve your spot and be among the pioneers!
Hotel Booking
We are excited to offer our summit participants a stay at a high-end luxury hotel located in the chic 16th arrondissement of Paris, a stone’s throw away from the iconic Eiffel Tower. We have successfully negotiated a special rate exclusively for our members. This rate includes not only your stay but also a delightful breakfast to start your day and a VIP concierge service for your convenience. Please note that rooms are limited, so we encourage early booking to secure your spot.
Become a Phygitaler
Join APA and embrace the future of phygital transformation. As a member, you’ll gain access to resources like the Phygital Business Review (PBR), exclusive research findings, and invitations to premium events. Connect with leading phygital experts, open doors to collaboration, and enhance your career within our innovative community. Welcome to APA, where we foster positive change and propel the phygital world forward.
The Venue for the Phygitalers Summit: Experience Luxury and Elegance
Immerse yourself in the allure of our secret venue, nestled in the prestigious 16th arrondissement of Paris. This exclusive location, only revealed to attendees, promises an unforgettable experience of luxury and elegance. Create lasting memories under the shadow of the iconic Eiffel Tower, and join us for a transformative event that celebrates the rise of the Phygitalers community!
Luxury Gala Dinner
A Night of Elegance: Celebrating Excellence in the Phygital World
Elegant Finale: Our summit reaches its zenith with an exquisite gala dinner, crafted by a chef of Michelin-starred acclaim. This grand event is not just a feast, but a jubilant dance party, marking the ascension of the phygitalers community. Amidst the festivities, we will take a moment to recognize and applaud exceptional contributions with our prestigious awards.
Our Renowned International Industry-Academic Committee Board Members
APA Summit Chair and Founder of the Phygital Ecosystem & the Phygital Research Paradigm
Dr. Robert Kozinets
University of Southern California
USC Annenberg School for Communication and Journalism - Los Angeles, USA
Dr. Joseph Sirgy
Pamplin College of Business, Virginia Tech
Editor-in-Chief, Journal of Macromarketing
Virginia, USA
Dr. Brandon Ferderer
Head of Programming
Shared_Studios & Honors faculty at Arizona State University
New York, USA
Jay Young
Senior Vice President and Regional Director
East West Bank
New York City, USA
Patti Brown
Vice President of the Global Alliance for Transforming Business Education (GATBE)
CEO of Program Building by Design
Paris, France
Dr. Aaron Ahuvia
University of Michigan-Dearborn College of Business
Michigan, USA
Dr. Fabrizio Mosca
Università di Torino
Turin, Italy
Glenn Gillis
Co-founder and Chief Executive Officer
Sea Monster
Cape Town, South Africa
Dr. Sanjit K. Roy
School of Business and Law
Edith Cowan University
Perth, Australia
Dr. Natalie A. Mitchell
Chief Executive Officer
N'sentials
Florida, USA
Dr. Phil Klaus
International University of Monaco
Omnes Education Research Center
Monaco
Alex Gibson
Head of Discipline - Digital Marketing and Research Fellow, Enterprise Academy
Technological University Dublin
Dublin, Ireland
Dr. Svetlana De Vos
Australian Institute of Business (AIB)
Adelaide, Australia
Dr. Zhiyong Yang
Farmer School of Business, Miami University
Oxford, Ohio USA
Dr. Matt Johnson
Hult International Business School
Harvard University Executive Development
Boston, USA
Dr. Anthony Patterson
Lancaster University Management School
Lancaster University
Lancaster, UK
Dr. Wilson Ozuem
Governing Board Member
The Global Business and Technology Association
London, UK
Empowering Your Phygital Journey
APA, your guide in the phygital realm, tackles today’s challenges and future integrations of the physical and digital worlds. We’re committed to making a significant impact on complex phygital issues. No matter your background or experience, APA is your resource hub, offering a wide range of tools, advanced research, quality training, outstanding high-end events, and a thriving community to boost your phygital career.
American Phygital Association Mission
APA is a unique hub for the phygital community, with members from various sectors across the globe united by phygital exploration. As a leading organization in the U.S., APA promotes phygital science growth and application. We aim to integrate physical and digital worlds for enhanced innovation and societal benefit.
APA Training & Certification Programs
The APA Training & Certification Programs, in alliance with BXDM Academy™, offer globally recognized qualifications and tailored training. The programs are results-oriented and scientifically backed.
Phygitaler Community Membership
APA is a leading organization in the phygital field, with a diverse community of over 1,572 members. We’re dedicated to integrating physical and digital worlds in a human-centric way to positively impact society and enhance creativity and innovation.
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