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The Thriving Global Community of Phygitalers

The APA is a community of Phygitalers—professionals and academics who blend the physical and digital worlds to create innovative human-centric experiences. As modern alchemists, we transform bits and atoms into immersive experiences for positive change.

Pioneering the Phygital Future

The APA is leading the way in the phygital domain, addressing today’s challenges and the future integration of physical and digital worlds. We’re focused on making a significant impact on complex phygital issues. Regardless of your experience level or professional background, the APA is your go-to community. We provide a comprehensive suite of tools, cutting-edge research, top-notch events and trainings, and a vibrant community to propel your career in the phygital world forward.

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Global Elite Phygital Events for Industry and Academia​

Step into the vibrant fusion of the physical and digital at the APA Summit. This annual gathering, taking place in the bustling cities of Paris and New York, unites eminent scholars, innovative researchers, and industry pioneers from all corners of the world. Our summit is a beacon of inclusivity and collaboration, serving as a bridge between the academic and professional realms. It’s a platform where fresh ideas are born and intricate challenges are tackled head-on. We champion research and business practice that amplifies human-centricity, driving positive change in the phygital realm.

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Training & Certification Programs

Join the APA Training & Certification Programs in collaboration with the Business Experience Design and Management (BXDM) Academy™. Become a Certified Phygital Professional, earn globally recognized qualifications, or benefit from our tailored in-house training. Our learner-focused approach, delivered by industry experts and high-profile academics from the Ivy League and the most prestigious universities, is available online and in-person in New York and Paris. Our programs are outcome-driven and backed by scientific research.​​​

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The Phygitalers Community Membership

Welcome to APA, your exclusive gateway to the world of phygital. We are a diverse community of over 1,572 members, including professionals, researchers, educators, consultants, and students, all united by a shared passion for phygital science and practice. As the leading organization in the United States dedicated to the field of phygital, APA is at the forefront of integrating the physical and digital worlds. Our mission? To advance phygital science and business practice in a human-centric way, blending physical and digital worlds to positively transform society and enrich lives.​​​​

About APA

APA is a vibrant community of thought leaders from academia, industry, and government, united by a shared passion for the exploration of phygital.

As the premier scientific and professional organization representing phygital in the United States, APA boasts a diverse membership of professionals, researchers, educators, consultants, and students. Our mission is to foster the growth, communication, and application of phygital science for positive business transformation. We are dedicated to a human-centric approach that prioritizes people over technology, seamlessly blending the physical and digital worlds. Our ultimate aim is to harness this synergy of knowledge to benefit phygital science, business practices, and society at large.

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Dr Wided Batat

President

Founder of the Phygital Ecosystem and the Phygital Research Paradigm

APA President

Dr. Wided Batat, a distinguished university professor and thought leader, holds a Ph.D. in Business and Management Sciences. She is the founder of the “Phygital Research Paradigm,” a novel field of science that intersects technology, human behavior, experience, industry, and public policy to foster positive change. Dr. Batat has authored over 100 academic articles. Her research primarily focuses on phygital experience, phygital transformation, human-centric design, and consumer behaviors across various sectors, including gastronomy, luxury, tourism, arts, and more. Dr. Batat has served as an editor for numerous top-tier academic journals, and her research has been featured in esteemed academic journals such as the Journal of Service Research, Journal of Business Ethics, Journal of Business Research, Marketing Theory, and Technological Forecasting and Social Change, to name a few. Dr. Batat’s publications have received several awards. She has also published numerous books, translated into various languages. Her 2019 best-selling book, “Experiential Marketing,” is considered an invaluable resource for scholars, industry professionals, executive teams, and students.

APA CLUB MEMBERSHIP BENEFITS

Embrace the future of phygital transformation by joining APA. As a member, you gain access to a wealth of resources and opportunities designed to foster positive change. Your membership includes access to the Phygital Business Review (PBR), a collection of pioneering case studies, business insights, and scientific discoveries curated by experts in the field.

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As part of the APA community, you’ll have exclusive access to the research findings from the APA Summit. You’ll also receive special invitations to join fellow APA members at conferences and events. These are held at high-end venues located in the bustling business hubs of Paris in Europe and New York City in North America.

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Membership in APA connects you with the world’s leading phygital experts and researchers, opening doors to collaborative opportunities and eligibility for prestigious awards and publications. Stay at the forefront of the latest advancements, enhance your phygital expertise, and propel your career forward, all within the supportive and innovative APA community.

JOIN NOW

Embrace the extraordinary benefits of becoming a member of APA. Our community caters to a diverse range of individuals, from professionals and academics to recent business graduates kick-starting their careers, seasoned industry experts in the phygital realm, and government leaders. APA is a treasure trove of resources, brimming with opportunities and steadfast support, all designed to propel you towards your ambitions in the dynamic field of phygital science and business.

Putting the human first - for real!

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©2024 by APA - American Phygital Association. All Rights Reserved.

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