BXD Entrepreneurship Diploma™
This program is intended to assist individuals who are interested in launching a new business or making significant changes to their business experience across both physical and digital channels.
It involves examining the business strategy and operations from a PHYGITAL human-centered experience design and management perspective.
Three-Phase Approach
1
DEFINE
Our program's first component is conducted live online, specifically through our EXCLUSIVE catalog of 12 online courses, which includes the 5-module core course "Business Experience Design & Management." This course will help you harness the potential of experience design to enhance your brand and engage with both B2B and B2C customers. By taking this online core course, you will discover why many prosperous businesses prioritize creating experiences over merely selling products. Additionally, you will gain insight into the logic and process behind phygital business experience design, allowing you to define your unique value proposition and differentiate yourself from your competitors.
2
BUILD
The program's second part entails a week-long intensive learning opportunity. This will be a hands-on experience where you will engage in case studies, listen to talks by top companies, utilize in-class tools, and go on experiential journeys to business hubs in Paris or New York City. Additionally, you will gain knowledge about the BXD operating system, which includes marketing and corporate operating systems that will help you establish a successful B2B and B2C customer-centric business. You will learn how to implement a phygital growth strategy, establish branding, develop an experiential marketing mix, and understand the legal and operational aspects required to manage your business effectively.
3
EMBRACE
Our program's third part is designed to help you develop your business by providing 5 complimentary one-on-one coaching sessions with our top experts and entrepreneurs. Our aim is to assist you in implementing the knowledge you've acquired, enabling you to adopt a BXD mindset and understand how to identify and engage with high-profile customers and their desired experiences. We understand that many entrepreneurs work in isolation, which is why our program also gives you the opportunity to join our exclusive AIBXD Elite Private Club in New York and Paris, where you can connect with like-minded individuals to expand your business. This program is all about you and your growth!
Accepted applicants will receive program details, including schedule, exact dates, modules, brochures, topics, and expert bios. This information is not provided before acceptance.
Program Structure & Content
DEFINE
Course Overview
To achieve successful customer, employee, brand, and digital experiences, a solid business experience strategic vision must be implemented. This core course will enable you to master the art of business experience design (BXD) management. You will gain the fundamental tools, knowledge, and frameworks at the core of the BXD strategy and management techniques to think like the top BXD strategists.
Course details
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Format: Live online core course
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Content: 5 modules combining applied knowledge, tools, practice, guest speakers, case studies, and entrepreneurs' stories
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Public: For all
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Duration: 6-7 weeks
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Length: 5-7 hours per week
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Schedule: Every Saturday
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Time: Local time in New York (EST)
Only Two Cohorts Per Year
Approval of your project proposal is mandatory for admission. Our program is selective and only accepts business ideas or projects that we deem capable of benefiting, improving, and progressing with our program. Rest assured, all proposals are evaluated with the utmost care and consideration.
2 Entrepreneurial training cohorts
Winter & Spring 2024 - Closed
Apply before December 30, 2023, for intake in 2024
2 Entrepreneurial training cohorts
Summer & Fall 2024 - Join the Waitlist!
Apply before May 15, 2024, for intake in 2024
2 Entrepreneurial training cohorts
Winter & Spring 2025 - Open
Apply before August 30, 2024, for intake in 2025