So, you think you know what experience is? Let's first get back to basics... is it about tools, branding, digital, or a more comprehensive strategic framework with multiple layers and functions? This masterclass will provide you with the knowledge to differentiate between what constitutes business experience and what doesn't. You will be equipped with the vital tools to create, manage, implement, and monitor captivating and lucrative customer and brand experiences that will position you ahead of your competitors. Take your strategy formulation to the next level with the skills you will acquire in this masterclass. The masterclass covers the following topics:  - Understanding customer experience: Get back to basics  - Overcoming challenges and seizing opportunities for customer experience in the post-pandemic future  - Conduct a comprehensive evaluation of your current customer experience  - Pinpoint the specific type of customer experience that your organization provides  - Implement effective methods for measuring and tracking customer experience  - Ensure that your digital experience is in line with your customer experience  - Discover the CRITICAL elements that go into developing a brand experience that truly resonates with customers  - Uncover the recipe for delivering an exceptional customer experience

The metaverse failed to become a sustainable business model for immersive experiences because it did not integrate the phygital ecosystem as a framework for implementation. This masterclass, taught by a renowned global expert and founder of the "Phygital Ecosystem," provides a comprehensive analysis of current digital strategies and introduces phygital strategic thinking. Participants will gain valuable knowledge on how phygital, as a comprehensive operating ecosystem, can aid businesses in creating successful and profitable customer experiences by linking physical in-store and digital online channels. The masterclass will cover the following topics in detail: - What phygital truly encompasses and what it does not - How phygital differs from cross- and multichannel strategies - Strategies for implementing a successful phygital transformation for companies - The key Extended Reality Technologies (ERTs) that are crucial for a successful phygital transformation - Tactics for integrating ERTs to create engaging phygital experiences - The underlying mechanisms that contribute to designing compelling phygital customer experiences - The advantages and disadvantages of using immersive technologies, AI, robotics, ChatGPT, etc., in designing phygital experiences - What a GREAT phygital experience should look like

Have you ever wondered why some brands leave you feeling satisfied while others leave you frustrated? What causes us to keep coming back to the same products, stores, and destinations? This masterclass is taught by the Founder of "Modern Experiential Marketing" and is designed to help you understand why traditional marketing techniques, like Kotler's marketing mix, are no longer effective. Instead, you'll be introduced to the concept of experiential marketing and the 7E tool, which is a strategic framework for creating human-centered business experiences in the phygital age. Join us to learn more about this exciting new area of marketing! The masterclass will cover the following critical topics that you cannot afford to miss: - The four fundamental changes in consumer behaviors - The URGENT need to shift from designing products to designing experiences - Customer experience pillars and consumer experiential journey stages - Types of customer experience design that you must know - The limits of traditional marketing and its 4/7P mix - The need for companies to embrace experiential marketing and its 7E mix strategic tool - The SEVEN components of the experiential marketing mix that you must explore - The new experiential market research (XMR) tools to design consumer-centric experiences

Companies MUST prioritize employee experience! This masterclass is a game-changer that reveals how human-centered organizations that prioritize employee well-being outperform those that rely on basic HR policies. The masterclass presents a comprehensive outlook on the tremendous power of employee experience to design positive customer experiences and improve human resources strategies and policies for employee well-being. You'll learn about the "EMX model," which consists of multiple layers and entities that can impact both employee and consumer experience. ​ The masterclass will cover crucial topics that you need to know about, including: - Understanding what EMX is and why it's crucial - How EMX can help you achieve work-life balance in a post-pandemic world - The impact of EMX entities on customer experience and how to use them to your advantage - Implementing successful EMX strategies that prioritize employee well-being and promote positive customer experiences - Leveraging a positive EMX to create value for customers and stand out in a highly competitive market - Taking big steps towards adopting an EMX mindset to attract and retain top talents and customers