AIBXD Sunflower Experience Label™
Putting the human first - for real!
AIBXD Sunflower Experience Label™
The AIBXD label is a prestigious accreditation that recognizes organizations for their exceptional phygital business experience, innovative contributions to society, environmental stewardship, and focus on improving people's well-being.
+15 years of excellence
With over 15 years of experience, we specialize in creating transformative and outstanding phygital business experiences that drive positive change.
AIBXD Sunflower Experience Label™
The Sunflower Experience certification is an independent, globally trusted label awarded to brands and private & public organizations that are committed to providing exceptional phygital experiences that enhance the well-being of their customers, employees, suppliers, and partners while also having a positive impact on the environment and society. This certification is a testament to their unwavering dedication to the highest standards of excellence.
Our Roots
The Sunflower Experience label was created by independent academics to help companies implement exceptional human-centered experience practices across physical and digital channels. Its aim is to enhance the well-being of consumers, employees, and third parties while positively impacting the environment and society.
Our label empowers your organization to expertly manage business experience across physical and digital platforms while implementing human-centered innovations that enhance trust among your consumers, employees, and stakeholders.
The Sunflower Experience certification, now esteemed as a must-have label, did not begin as such. However, like all impactful initiatives that have altered history, it has proven its worth over time.
Mission & Vision
Our Vision
From customer and employee to third-party experience, we envision human-centricity and well-being at the heart of the company's strategy, culture, and relationships.
Our Mission
Our label provides scientific evidence of outstanding experiences that meet the highest standards and positively impact people's well-being, the environment, and society.
What We Do
We collaborate with prominent companies and institutions globally. Our mission is to assist them in adopting a human-centered business experience mindset that prioritizes delivering exceptional customer and employee experiences across both physical and digital channels. We are also dedicated to promoting innovations for positive societal impact and well-being outcomes.
Our Label Pillars
The Sunflower Experience certification recognizes brands that meet high standards of human-centered business practices, with a focus on experience, positive impact, and well-being. It was created by a team of independent scientists specializing in phygital business experience design frameworks for excellence and welfare.
Outstanding human-centered experience covering— customer, employee, brand, and digital experience.
Positive impact on individuals, communities, industry, ecosystem, and society.
Initiatives promoting and improving individual and collective well-being outcomes.
You can rely on this certification to identify brands that prioritize the welfare of their customers, employees, and suppliers with excellence.
How We Do It
STEP 01
Diagnosis of the FIVE experience domains
We use our scientific tool, "EXQUAL™," which includes textual, photographic, and videographic data analysis frameworks to comprehensively review the current state of your phygital business experience—customer, employee, brand, digital, and partners— across physical and digital channels.
STEP 02
Business experience Ethnospection™
We conduct ethnographic field trips to inspect your real business experience in its natural context. Our team of over 30 Ethnospectors™ interacts with the different market actors related to your industry and business, assessing your actual lived experience.
STEP 03
The phygital business experience verdict
By analyzing data through steps 1 and 2, we can identify the ideal phygital business experience that aligns with your corporate culture, distinguishing you by creating a remarkable customer, employee, and digital experience that positively influences society, the environment, and individual well-being.
Label Benefits
The Sunflower Experience certification is grounded in more than two decades of thorough research on phygital transformation, business experience strategies, and ethical design theories.
For Your Organization
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Comprehensive business experience management—customer, brand, employee, digital, and more
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Latest scientific advancements in phygital business experience design for well-being and positive impact
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Customized experience design services tailored to your goals, industry, location, and corporate identity
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Comprehensive analysis of your phygital emotional touchpoints, pain points, and joy points
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Annual review of your global business experience to keep up with the outstanding experience standards
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Dedicated in-house experts to monitor your global business experience across physical and digital channels
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Our scientific methods and tools provide efficient cost-control solutions
For Your Customers & Employees
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Enhanced attractivity and positive corporate image
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Social and environmental engagement that creates trust among consumers, employees, and stakeholders
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Increased employee loyalty and commitment
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Alignment with the company's values
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Increased authenticity resulting in attracting high-profile employees and premium paying customers
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More business and visibility
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Image of prestige and consumer-centric company
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An informed understanding of all the facets of the phygital business experience and its implementation across physical and digital channels
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Attracting high-quality business partners and engaging in durable and profitable collaborations
Our mission is to revolutionize the way organizations operate and pave the way for profitable, engaging, and innovative phygital experience business models that prioritize the human element above all else.
We are steadfast in our commitment to this vision and will stop at nothing to achieve it.
We Have A Global Presence
Join our global network of certified organizations in the USA and Europe, as well as new organizations undergoing the review process.
Certification Cost
$10,000
Small Business
$35,000
Mid-Market Enterprise
$60,000
Large Enterprise
We specialize in helping organizations create a corporate identity that is empathetic and fosters exceptional experiences, promoting overall well-being outcomes for customers, employees, and partners.
The Sunflower Experience certification provides evidence of exceptional phygital business experiences that surpass industry standards and contribute positively to the well-being of individuals, the environment, and society.
